New Post: Social Profit or Social Revenue? #socent

Some common sense business thinking thanks to Deborah Meaden on Dragon's Den tonight.  She said something that struck a chord about the distinction between making a profit and generating revenue:  

"There are some people in life that don't know how to make a profit 

and people misunderstand being in business and generating revenue 

with this instinct that true entrepreneurs have to make money.  

I have a horrible feeling that you don't know how to make a profit..."

Succinct and brilliant!  The successful entrepreneur works to make sure that revenue exceeds costs.  This has me thinking about social profit and social revenue and environmental profit and environmental revenue.  

Unless social enterprise managers measure social and environmental impacts and know what break even and surplus look like and how to get there then they might end up being good intentioned and busy but not making real progress.  And no one wants that...

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